The number of films that children are likely to see that include smoking has dropped for the fifth straight year, a new report finds.
Overall, there has been a nearly 72 percent drop since 2005 in smoking depictions in movies rated G, PG or PG-13 -- from 2,093 incidents of onscreen smoking to 595 in 2010. In addition, the average number of smoking incidents in youth-rated films dropped more than 66 percent -- from about 20 percent in 2005 to 6.8 percent in 2010.
"This study shows that studios know how to eliminate smoking from youth-rated movies and have nothing to fear from a policy requiring them to do so," said Vince Willmore, a spokesman for the Campaign for Tobacco-Free Kids. "The Motion Picture Association of America should move quickly to adopt a policy requiring an R-rating for any movie that depicts smoking that is not in a historical setting," he said.